Director Digital Marketing

Who we are

Gildan is a leading manufacturer of everyday basic apparel, with a strong portfolio of brands, including Gildan®, Hanes®, Comfort Colors®, American Apparel®, ALLPRO™, GOLDTOE®, Peds®, Bali®, Playtex®, Maidenform®, Bonds®, as well as Champion® which is under an exclusive licensing agreement for the printwear channel in the U.S. and Canada.

Gildan owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, North America, and Asia. Gildan operates with a strong commitment to industry-leading labour, environmental and governance practices throughout its supply chain in accordance with its comprehensive ESG program embedded in Gildan's long-term business strategy. Together with our global team of dedicated employees, Gildan is united in its vision of Making Apparel Better®. Discover the full scale of Gildan and prepare to be surprised at gildancorp.com.

The opportunity

The Director, Digital Marketing is responsible for developing and leading Gildan's digital marketing capability across the global wholesale organization. This role will transform a collection of disconnected digital activities into a scalable, data-driven business function that supports commercial growth, strengthens customer engagement, and enables better business decisions.

The Director is responsible for establishing the strategy, governance, operating model, measurement framework and technology roadmap across digital marketing. Working closely with Brand Marketing, Sales, Creative Services, IT and external agency partners, this role will build the digital infrastructure, processes and capabilities required to support Gildan's long-term business objectives.

This position will lead continuous improvement across CRM, website strategy, marketing automation, digital analytics, paid media governance, marketing technology and emerging AI-enabled marketing capabilities.

The role

Digital Strategy & Capability Development

• Develop and execute a comprehensive Digital Marketing roadmap aligned with business and brand priorities.
• Build scalable digital marketing capabilities that improve customer engagement, support commercial growth and enable future innovation.
• Establish governance, operating processes and prioritization across all digital marketing initiatives.
• Develop and maintain the Marketing Technology roadmap, evaluating and implementing platforms and tools that strengthen the digital marketing ecosystem.
• Identify opportunities to improve marketing effectiveness through automation, AI and emerging technologies.
• Drive continuous improvement and digital maturity across the organization.

Website & Digital Experience

• Own the long-term strategy, governance and optimization of Gildan's wholesale digital properties.
• Develop a digital experience roadmap focused on usability, customer engagement and business performance.
• Partner with Brand Marketing to ensure websites effectively support brand positioning, product storytelling and customer needs.
• Establish website governance, content management processes and performance measurement.

Digital Campaigns & Agency Management

• Lead digital media strategy and governance across paid digital channels.
• Manage agency relationships and ensure strong planning, execution and performance.
• Improve campaign planning processes, timelines and operational discipline.
• Optimize digital investment through measurement, testing and continuous improvement.

Email Marketing & Customer Lifecycle

• Develop and lead Gildan's email marketing strategy to support customer engagement, product launches and commercial initiatives.
• Build customer segmentation, lifecycle marketing programs and automated email journeys that deliver relevant, personalized communications.
• Improve email marketing capabilities through marketing automation, performance optimization and best practices.
• Partner with Sales and IT to strengthen the integration between email marketing platforms and CRM, enabling better customer data, targeting, reporting and lead management.

Digital Analytics & Performance Measurement

• Establish enterprise digital dashboards, KPI reporting and performance benchmarking.
• Develop consistent reporting frameworks across digital marketing touchpoints.
• Measure campaign effectiveness and customer engagement while providing actionable business insights.
• Translate digital performance into recommendations that improve marketing investment decisions.

Leadership & Cross-Functional Collaboration

• Build strong partnerships across Marketing, Sales, Creative Services, IT and Customer Experience.
• Lead cross-functional digital initiatives through influence and collaboration.
• Develop best practices, governance models and scalable ways of working.
• Manage external agencies, technology vendors and digital service providers.
• Manage departmental budgets and digital marketing investments.
• Foster a culture of accountability, continuous improvement and results-oriented execution

The requirements

Education and Experience:

• Bachelor's degree in Marketing, Business, Digital Marketing or related discipline.
• 10+ years of progressive experience in Digital Marketing, Marketing Technology or Digital Transformation.
• Experience leading enterprise digital marketing strategies and cross-functional initiatives.
• Experience with CRM, marketing automation and digital analytics platforms.
• Experience managing agencies, technology vendors and external partners.
• Experience developing digital roadmaps and governance models.
• B2B, manufacturing or wholesale marketing experience is preferred.

Knowledge and Skills:

• Marketing Automation platforms
• Website CMS platforms
• Digital Analytics platforms
• CRM platforms
• Marketing Technology solutions
• Microsoft Office Suite
• AI-enabled marketing tools and automation platforms
• Project management software

Problem Solving and Complexity

• Develops solutions to complex digital marketing and business challenges by balancing short-term business needs with long-term capability building.
• Establishes priorities across multiple brands, stakeholders, technologies and competing business initiatives.
• Identifies opportunities to improve organizational effectiveness through process optimization, marketing technology, automation and data-driven decision making.
• Translates complex digital concepts into practical business solutions and recommendations for senior leadership.

Leadership, Planning, and Organizing

• Develops annual Digital Marketing strategies, roadmaps, priorities and performance objectives aligned with business goals.
• Leads multiple cross-functional initiatives while balancing strategic priorities, operational execution and resource allocation.
• Establishes governance, planning processes and operating standards that improve organizational effectiveness.
• Manages external agencies, technology partners and budgets to maximize business impact.plans

Communication

• Communicates digital strategy, priorities and performance across Marketing, Sales, IT and executive leadership.
• Presents recommendations and business cases that influence strategic decisions and investment priorities.
• Builds alignment across cross-functional teams through collaboration, influence and effective stakeholder management.
• Communicates complex digital marketing concepts in a clear, business-focused manner.

Impact of Decisions

• Decisions directly influence customer engagement, digital marketing effectiveness and commercial performance.
• Recommendations impact enterprise marketing capabilities, technology investments and long-term digital strategy.
• Decisions affecting multiple business functions require strong cross-functional collaboration and stakeholder alignment.
• Responsible for driving continuous improvement across digital marketing processes, technologies and organizational capability.

Leadership Profile

• Strategic thinker with a strong bias for execution.
• Builds scalable systems and organizational capability rather than relying on individual effort.
• Proven coach and mentor who enjoys developing talent, providing guidance and elevating the capabilities of others.
• Comfortable operating at multiple altitudes—able to develop long-term strategy while also rolling up their sleeves to support execution when needed.
• Thrives in lean, fast-paced organizations where adaptability and hands-on leadership are essential.
• Leads through influence, collaboration and accountability within a matrix organization.
• Curious, adaptable and committed to continuous learning.
• Passionate about using technology, data and innovation to solve business challenges.

Additional Skills:

• Master's Degree in Marketing, Business, Digital Marketing or related field considered an asset.
• Textile, apparel or other manufacturing industry experience is considered an asset.
• Excellent verbal, written and presentation skills.
• Strong analytical skills with the ability to make data-driven decisions and translate insights into business actions.
• Highly organized with strong project management and prioritization skills; able to manage multiple initiatives in a fast-paced environment.
• Strong attention to detail while maintaining focus on strategic priorities and business outcomes.
• Collaborative team player with the ability to build effective cross-functional relationships.
• Occasional domestic and international travel required.

What’s in it for you?

• Join a publicly traded company dual-listed on NYSE and TSX with great potential
• Be part of a workplace where meaningful connections and teamwork are celebrated
• From local to international, be ready to work alongside a diverse group of colleagues
• Benefit from mentorship and continuous development opportunities
• Take advantage of our attractive benefits packages

We want to get to know you better! Please include your transferrable skills and unique experience in your application to help us learn more about you.

We thank all applicants for their interest, however, only those selected for interviews will be contacted.

Find your fit with us

We are committed to ensuring that everyone, across every background and identity, feels respected, supported, and able to thrive. Come as you are and #FindYourFit at Gildan. Tailor the future of your own career.