As part of Fashion Redressed II, presented by Global Fashion Agenda and produced by BBC StoryWorks Commercial Productions, Gildan Activewear Inc. (“Gildan” or the “Company”) displays how it weaves innovation and sustainability into its supply chain, particularly by following the dyeing stage of a Comfort Colors^® T-shirt. In doing so, the Company reiterates its commitment to Making Apparel Better^® for the environment and people. Presented by Global Fashion Agenda and produced by BBC StoryWorks Commercial Productions, Fashion Redressed II spotlights the people and companies leading innovation and change in the global apparel and fashion industry as it grapples with the challenge of addressing its environmental and social impact.  

“We are pleased to take part in this episode of Fashion Redressed II, showcasing how sustainability is core to Gildan’s very business model and is embedded in our manufacturing processes,” says Chuck Ward, Executive Vice-President, Chief Commercial Officer at Gildan. “With this opportunity, Gildan joins the global conversation of how the fashion industry can explore pathways and initiate solutions to reduce its impact on the environment.” 

The segment takes a deeper dive into Gildan’s manufacturing facility in Honduras, walking viewers through the various stages of its operations including dyeing and sewing, and unveiling its innovation and sustainability initiatives. Most notably, audiences are privy to the Biotop, a lagoon system that treats wastewater using natural bacteria and helps return restored water back to the environment. 

The segment also spotlights Comfort Colors’^® proprietary dyeing process, Pigment Pure™, responsible for producing the brand’s beloved nature-inspired palette. Pigment Pure™, developed through years of research and process optimization, uses less energy, water, and salt¹, and is an innovative dyeing method developed to produce the brand’s iconic vintage colours. Accompanying viewers in this journey is Israel Salinas, Senior Vice-President of Global Supply Chain. 

“Throughout my 20+ years at Gildan, the one question always driving us is ‘ how can we operate more responsibly and efficiently with our resources?’,” says Israel. “I am honoured to have had the opportunity to show viewers how years of research and optimization have allowed us to improve our processes, and how we are committed to forging ahead on this continuous path of development.” 

View the full promoted feature on Gildan’s YouTube channel here.