Bali^®, America’s number one national bra brand¹, launched Flawless Fit, a new collection of intimates designed to move intuitively with the body and deliver everyday comfort.  

Featuring LYCRA^® ADAPTIV² fiber produced by The LYCRA Company—recognized worldwide for its high-quality products and technical expertise—the collection is engineered to respond to natural shape and subtle size fluctuations, allowing each piece to stretch, recover, and adapt with zero adjusting. The result is a smooth, second-skin feel that stays comfortably in place throughout the day.  

“At Bali^®, we’re always focused on understanding what women want most from their everyday essentials: comfort, confidence, and solutions that truly fit their lives,” says Victoria Seawright, Vice President of Intimates at Gildan. “The Flawless Fit collection was developed to deliver on those expectations with modern styling, reliable support, and all-day comfort, helping women feel their best through every shift, change, and stage of life.” 

The Flawless Fit collection consists of three core styles: an underwire bra, a wire-free foam bra, and a brief, each available in a range of neutrals and versatile colorways.  

By combining LYCRA^® ADAPTIV fiber with the fit and comfort Bali^® is known for, the collection builds on the brand’s legacy of everyday comfort while reinforcing Gildan’s commitment to product innovation across its brand portfolio. 

Discover the Flawless Fit collection on the Bali^® website.   

¹Source: Circana, LLC, Retail Tracking Service, US, Women's Bras (Non-Sport), Dollar Share, 12 ME June 2026

²LYCRA^® is a trademark of The LYCRA Company.