January 19, 2024

Marketing & products

American Apparel® Announces Product Expansion Across Five Collections And the Launch of Craft the Culture™ Campaign

American Apparel Tradebooth featuring Live Nation and Craft the Culture Campaign

Christ Church, Barbados, Friday, January 19, 2024 – American Apparel®, an iconic premium clothing brand of timeless apparel, is pleased to announce that it is expanding its product offering with twelve new styles across five collections, representing an important addition to the brand’s portfolio. These pieces aim to reaffirm American Apparel’s® dedication to premium quality and style. 

In addition, American Apparel’s® new Craft the Culture™ campaign will embody the brand’s vision to shape culture by working with artists through its multi-year collaboration as the official printwear partner at select Live Nation festivals throughout the United States.  

“We’re not just launching new products; we’re crafting meaningful experiences with and for our consumers, and thus letting them commemorate those cherished memories,” says Emma Budzisz, Vice-President of Marketing at Gildan Activewear SRL. “American Apparel® has always been more than a clothing brand. With Craft the Culture™, we’re inviting people to join us in celebrating their own, unique individuality through their passions, like art and music.” 

In 2024, American Apparel® will feature collaborations from up-and-coming musicians, artists and trendsetting designers. These partnerships will help define what it means to Craft the Culture™ and help capture timeless t-shirt memories. It will also deepen connections with music and festival fans, solidifying American Apparel® as the brand of choice for premium merch. 

American Apparel’s® new product offering includes:  

Five new lightweight fleece styles that offer more edgy designs such as a new women’s balloon crewneck, iconic gender-neutral fits and more:

The Heavyweight Cotton Garment Dyed T-Shirt, a spin on the classic 1301, expected to be the new decorator heavyweight favorite. 

The Heavyweight Cotton Women's Garment Dyed Muscle T-Shirt, the first female silhouette in the heavyweight collection, offering structure and a cropped style for an edgier look. 

The Pique Unisex Mockneck T-Shirt accompanied by matching Unisex Gym Shorts for a cool and textured look.  

The Sueded Unisex T-Shirt, a premium jersey mid-weight fabric for an ultra-plush, soft hand. 

Finally, the Unisex CVC Henley T-Shirt, offers four color match buttons for added style. 

About American Apparel® 

American Apparel® is an iconic premium clothing brand of timeless apparel, made to leave lasting impressions for all generations and never be replicated. From the legendary fine jersey to the cherished heavyweight cotton, American Apparel® delivers both style and quality, elevating style to iconic status.   

American Apparel® is a brand owned by Gildan Activewear, a leading manufacturer of everyday basic apparel. The Company owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, North America and Bangladesh. The Company operates with a strong commitment to industry-leading labor, environmental and governance practices throughout its supply chain in accordance with its comprehensive ESG program embedded in its long-term business strategy. More information about the Company and its ESG practices and initiatives can be found at gildancorp.com.   

Media inquiries :

Geneviève Gosselin

Director, Global Communications and Corporate Marketing

(514) 343-8814