Playtex®

The #1 full-figure bra brand women know, trust, and wear, Playtex^® is designed for real support that stays put, smooths comfortably, and delivers confidence all day long. We start with her and her curves in mind—creating solutions that fit right the first time through inclusive sizing and innovations like 360° TruSupport^® technology. 

From trusted favorites like the 18 Hour^® collection to modern updates featuring softer fabrics, refreshed colors, and contemporary silhouettes, the brand evolves to meet how she lives today—while staying true to the dependable fit she’s always relied on.