Maidenform®

Maidenform^® is the brand women turn to when they want to feel put together and know that what’s underneath matters. As the #1 shapewear brand and a top-tier national bra brand (#4 in the U.S.), Maidenform^® has earned a trusted place in women’s wardrobes.  

Founded more than 100 years ago, Maidenform^® pioneered solutions that shape, lift, and smooth with intention. Today, the brand continues to design smart, flattering foundations that help women feel confident, supported, and ready for whatever the moment calls for. From everyday outfits to special occasions, Maidenform^® helps make the outfit work—shaping the moments that matter.