April 24, 2018
Marketing & Products
American Apparel® expands into international markets via online store
The iconic brand is now available in more than 200 countries worldwide
Christ Church, Barbados, Tuesday, April 24, 2018 – Gildan Activewear SRL is announcing the international expansion of American Apparel® via its online store. Hot on the heels of American Apparel®’s successful U.S. relaunch, the iconic fashion basics brand will now be available in more than 200 countries.
American Apparel® is back with classic, timeless fashion styles and a new approach that is more focused on body positivity, inclusiveness and diversity than ever before. The new collections, available on www. americanapparel.com, feature traditional American Apparel® quality and style and are now available across a more inclusive range of sizes and fits. Loyal brand fans can look forward to all-time favorite styles, including the classic range of T-Shirts in a rainbow of sun-soaked colorways, iconic Disco Pants, High-Waist Jeans, Bodysuits, Metallic Leggings, Unisex Hoodies and Fisherman Pullovers.
To support the expansion, the marketing team will be rolling out a launch campaign across various digital platforms and on billboards in selected markets. The authentic DNA of the brand resonates with the “Back to Basics” launch campaign that features real people who represent a diversity of body types, ages and ethnicities, all sharing the same playful, confident and honest spirit that brand fans have always loved.
American Apparel®, an iconic Los Angeles fashion basics brand established in 1989, is known for ethically made styles that are timeless, fun and colorful. Gildan Activewear SRL acquired the American Apparel® brand in February of 2017. As part of Gildan’s family of brands, American Apparel® now has access to one of the world’s largest and most responsible manufacturing network. Under Gildan’s ownership, American Apparel® is now able to offer the same great styles at more affordable prices, reinforcing the brand’s promise of quality products and commitment to being ethically-made and sweatshop free.
Gildan is a leading manufacturer of everyday basic apparel which markets its products in North America, Europe, AsiaPacific and Latin America, under a diversified portfolio of Company-owned brands, including Gildan®, American Apparel®, Comfort Colors®, Gildan® Hammer™, Gold Toe®, Anvil®, Alstyle®, Secret®, Silks®, Kushyfoot®, Secret Silky®, Therapy Plus™, Peds® and MediPeds®, and under the Under Armour® brand through a sock licensing agreement providing exclusive distribution rights in the United States and Canada. Our product offering includes activewear, underwear, socks, hosiery and legwear products sold to a broad range of customers, including wholesale distributors, screenprinters or embellishers, as well as to retailers that sell to consumers through their physical stores and/or e-commerce platforms. In addition, we sell directly to consumers through our own direct-to-consumer platforms.
Gildan owns and operates vertically-integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean Basin, North America, and Bangladesh. With over 50,000 employees worldwide Gildan operates with a strong commitment to industry-leading labour and environmental practices throughout its supply chain in accordance with its comprehensive Genuine Responsibility™ program embedded in the Company's long-term business strategy. More information about the Company and its corporate citizenship practices and initiatives can be found at www.gildancorp.com and www.genuinegildan.com, respectively.
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