August 3, 2022

Marketing & products

Gildan® Launches National Underwear Day Campaign in Partnership with Chris Lane

August 3, 2022 Gildan®, a leading apparel brand of quality, affordable basics from t-shirts to underwear, is celebrating National Underwear Day (Aug. 5) with a prize-packed sweepstakes. Participants can win weekly giveaways all month long, plus an ultimate prize featuring concert tickets and a personal meet and greet with country music star, Chris Lane. This is Gildan’s third annual National Underwear Day celebration, which provides the perfect platform to surprise and delight customers and the community. 

“Whether I’m on tour, performing on stage or at home with my wife and son, I want to feel comfortable and confident,” said Lane. “What is great about Gildan is they have all the basics you need for a quality and classic look, including my favorite underwear. I’m excited to celebrate National Underwear Day with Gildan as they offer families and those in need quality everyday basics.” 
Every Friday in August, Gildan® will award five lucky winners an exclusive men’s prize pack of underwear, undershirts, tanks and socks via its Instagram channel. Interested participants can enter to win by completing three simple steps:

  • Follow @gildanononline on Instagram
  • Like the weekly Friday Instagram post
  • Tag a friend on the weekly Friday Instagram post

Gildan® is also offering the chance to win concert tickets and a personal meet and greet with Chris Lane. This ultimate prize includes a roundtrip airfare, accommodations, exclusive Lane merchandise and a Gildan® prize pack of assorted products for the winner and one guest. For full entry details, visit Participants can enter up to once per day through Wednesday, August 31, 2022. 

Beyond connecting with fans across America, Gildan® is extending its National Underwear Day celebration to support neighbors in need. They are donating 3,000 pieces of essential underwear, undershirts and socks to The Laundry Stop, a charity important to Lane. This charity provides free laundry services and apparel to those without access in Nashville, Tennessee. 

“On National Underwear Day, and every day, we are committed to helping supply communities with clean everyday essentials many of us take for granted,” said Chuck Ward, President of Sales, Marketing and Distribution of Gildan®. “We are thrilled to be partnering with Chris Lane for our favorite holiday to support a community in need while surprising our customers and giving one fan a once-in-a-lifetime opportunity.” 

For more information on Gildan®, visit, and for a full list of sweepstakes rules and regulations, visit

About Gildan

Gildan® is a market leading brand with an unbeatable collection of casual essentials in sizes, silhouettes and an array of colors to suit any need. Gildan® is a brand committed to quality you can trust, value you can depend on. The Gildan® product line includes t-shirts, sport shirts, fleece, socks and underwear in a variety of fabrications, from ring spun cotton to 100% polyester. Whether you’re looking for core colors or fashionable antiques and heathers, Gildan’s palette offers tons of opportunities to match any color scheme. Gildan® makes it easy to find the right garments to fit your needs.

Gildan® is a brand owned by Gildan®, which is a leading manufacturer of everyday basic apparel. The Gildan Company owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, North America and Bangladesh. The Company operates with a strong commitment to industry-leading labor, environmental and governance practices throughout its supply chain in accordance with its comprehensive ESG program embedded in its long-term business strategy. More information about the Company and its ESG practices and initiatives can be found at  

Media inquiries :

Geneviève Gosselin

Director, Global Communications and Corporate Marketing

(514) 343-8814