The Iconic Original

When it comes to timeless style, American Apparel® is the O.G. Born out of a desire to create meaningful design and premium quality, we've built an icon that stands strong amidst fleeting trends. Our origins are rooted in a philosophy that values the true essence of style, durability, and 100% commitment to quality. With every stitch, we infuse our passion for design, making each piece not just apparel, but an emblem of our legacy.

A man and woman are sitting on the floor looking up at the camera holding vinyl records.

Always here, always true, always lasting forever.

Our journey is a testament to creative excellence and social consciousness. We're not just about creating style, we're about making a difference. With our Made with Respect™ initiative, we continue to champion sustainability and improve on our industry standards. So here's to American Apparel®- The icon, the original.

A woman is wearing a grey American Apparel tank top and headphones.

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4 friends are in an apartment wearing American Apparel in an apartment.
Two women and a man are wearing American Apparel tank tops looking into the camera in an industrial setting.
Two men and one woman are outside in front of a garage with band instruments.

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